Kantar Public - France
Twitter : @laguirlande
Guénaëlle is Global Chief Digital Officer of Kantar Public. She is passionate about the digital revolution and innovation. She focuses on helping her clients (governments, public services, NGO's and companies) leverage the power and opportunities of digital services to develop. After graduating with degrees in Philosophy (Paris IV-La Sorbonne), Political Sciences (Institute of Political Studies in Rennes) and Social Sciences (EHESS Paris), Guénaëlle started her career in public communication. She spent 5 years working for the French Government before joining the opinion and market research sector 12 years ago. At KANTAR/TNS, she has previously held roles as Managing Director for the French Public Affairs Business Unit, then as Chief Digital Officer for the Southern Europe and Benelux Region. In addition to her work at TNS, Guénaëlle teaches Digital Marketing at Paris VII Diderot, and is a frequent speaker at major conferences and academic institutions about consumer and citizen insights, online reputation, digital marketing, social media analysis and collaboration for innovation. She is the author of regular papers and books, most notably in TNS SOFRES’s “L’Etat de l’Opinion”, an annual collection analyzing public opinion and its evolution.